The changes come as Netflix continues to ramp up its monetization efforts on the platform, which have included its new advertising tier - which saw its membership up close to 70 percent from last quarter and 30 percent of signups in the countries with the ad tier choosing that tier - and its password-sharing crackdown. Speaking during the third-quarter earnings interview, Netflix co-CEO Greg Peters would not comment on when price increases on the other plans may happen, but said the timing will fit in to the company’s “philosophy” of “occasionally” raising prices to continue delivering better content. “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same - a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix said in its third-quarter shareholder letter. and France, pricing for the ad and standard plans remain unchanged, while the basic plan is jumping to 7.99 pounds and 10.99 euros, respectively, and standard is increasing to 17.99 pounds and 19.99 euros, respectively. The decision was taken after it doubled its content by adding its Star service to Disney+, offering programmes designed to appeal to a wider non-Disney audience, such as Lost, Desperate Housewives, 24 and The X-Files.Gillian Anderson Pursues Prince Andrew Interview in 'Scoop' Teaser Its rival Disney+, which launched in the UK in early 2020, raised its prices from £5.99 to £7.99 last year. The UK is Netflix’s biggest production base for TV shows and films outside the US with a $1bn annual content spend.īefore the two rounds of price rises Netflix’s most popular tier cost £8.99 and its premium plan cost £11.99. We offer a range of plans so members can choose a price that works best for them.” “Our updated prices reflect the investment we have made in our service and catalogue and will allow us to continue making the series, documentaries and films our members love as well as investing in talent and the creative industry. “We have always been focused on providing our members both quality and clear value for their membership,” said a Netflix spokesperson. Netflix said the increases were the inevitable cost associated with maintaining a continual pipeline of new content for viewers amid rising competition from rivals including Amazon’s Prime Video, Disney+ and HBO Max. Existing subscribers will get 30 days notice by email, depending on their billing cycle. The price rises, which were expected after a hefty increase for its US subscribers in January, will come into effect immediately for new subscribers. In Ireland the basic plan will rise by €1 to €8.99, the standard package will increase from €12.99 to €14.99 and the premium tier will rise from €17.99 to €20.99. The cost of Netflix’s premium plan, which allows Netflix to be watched on up to four different screens at a time and downloads to up to four devices, will increase by £2 a month to £15.99. The entry-level plan, which allows viewers to watch only one screen at a time and download to one device, will rise by £1 a month to £6.99. It is also raising the price of its basic package for the first time in a decade. Netflix, which has about 14 million UK subscribers and 600,000 in Ireland, according to Ampere Analysis, is to raise the price of its most popular package, which offers simultaneous viewing on two screens, HD and the ability to download shows and films to two devices, to £10.99 a month.
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